to president obama once again this year. not as much so as in 2008, but a big advantage over governor romney. 59 to 37%. why do you think that was? >> you know, we were able to make strides among the youth, decreasing the president's lead from 2008. this year we carried 37% of all 18 to 29-year-olds. this was a big accomplishment for the republican national college commit. we had our largest field staff out. 63 field reps in 25 battle ground states and together they produced about 7.2 million live voter contacts and recruited 52,000 new cr's. so we were tremendously proud of our field efforts. and i think that's largely what you see reflected in those numbers. if you really break down those numbers, though, governor romney made big leaps and strides among the white male vote of 18 to 29-year-olds, but we still suffered as a party with young women and young minority voters. so i think that overall, this says to college republicans that we'll have to engage more with the communities and really refine our message when talking to those folks. >> rick: meghan, how much of it do you think is socia